Unleash
the Spirit
of Adventure
With the boldness to stand out and the smoothness to blend in, Sailor Jerry creates one damn-tasty drink, no matter how you like it. Sailor Jerry is the perfect companion for those who live life to the fullest. Raise a glass and taste the legend.
Who is
Sailor Jerry?
Sailor Jerry was born Norman Collins, but chose to define himself on his own terms. He simply wasn’t one of those people born to live a middle-of-the-road life and he knew it. After learning to use a tattoo machine in Chicago, Collins joined the Navy, where he developed a lifelong love of ships and earned master’s papers for every type of vessel. Upon leaving the Navy, he made Honolulu his home, transforming the city into his canvas. This adventurous spirit is the essence of Sailor Jerry Rum, a tribute to living loudly and authentically.
Make it Loud!
Sailor Jerry believes in noise. Because real life is loud, imperfect, and chaotic, why waste it being quiet? Noise is the joyful clash of a free spirit finding its crowd. It’s fast talk and belly laughs, rowdy debates an all-out celebration. It’s the unofficial art that we scrawl on walls, tattoo proudly on our skin, and play at top volume.
Sailor Jerry finds the noise and makes it louder!
